The North Face x Pattie Gonia
Ran permitting, staffing, marketing, communications, and execution for 6 events focused on supporting the LGBTQ+ community and allies in the outdoors.
IMPACT: Events reached 1500+ people in person, hired 73 BIPOC and LGBTQ+ leaders, and reached 6.3M people through our marketing efforts.
Roam Beyond x Outwild
Consulted with Roam Beyond to create an adult summer camp outside of Glacier National Park
IMPACT: 6 years of events, 10 retreats hosted with over 500 alumni, 50+ online events facilitated, social community of 41.7k
Affirm
Produced a week-long event series for Affirm’s remote birthday celebration, which included workout classes, workshops, and keynote presentations.
IMPACT: 5 Zoom workshops and keynote events with Olympic athletes and outdoor influencers across one week with over 300+ attendees in total.
Telosa
Ran panel logistics for the inaugural Telosa Town Hall at the Brooklyn Museum of Art including designing flow, co-designing questions, facilitating dry runs, and panel support for VIPs.
IMPACT: In-person attendees: 347, 3.2k views online.
Olympic Channel
Produced Day in the Life Video and commentating/viewing with the Olympic Channel and Alex Honnold, including remote interviews with athletes for the climbing debut at the Tokyo 2020 Summer Olympics.
IMPACT: Day in the Life Video on the Olympic Channel, Live-stream commentating and interviewing across 16 hour time difference.
Outside Magazine
Produced a week-long Olympic preparation interview series with Olympians for the Tokyo 2020 Summer Olympics, including prepping speakers, drafting and reviewing interview questions, and tech logistics for the interviews.
IMPACT: 4 interview sessions between Outside Editors and Olympians in Bike, Run, Climb, and Triathlon with an audience of over 1k+ live and recorded.
US Ski & Snowboard Association
Supported brand activations for clients, including Visa, Spyder, Volcom, Pacifico, XFINITY, Paul Mitchell, and High West Whiskey at Sponsor Village Tour for 2019-2021 seasons.
IMPACT: Led to 20+ activations across 7 locations reaching over 10k+ individuals.
Sundance Film Festival 2019
Facilitated partnership activations for Sundance Film Festival, a role which included maintenance of 40+ high-level corporate accounts including Walt Disney Studios, Wordpress, Wells Fargo, Facebook, Postmates, and CNN.
IMPACT: Partnerships totaling over $1.2m in annual revenue. 20 private screenings, 8 private venues secured, activations reached over 30K+ festival attendees, tickets solidified for all clients.
Oru Kayak - month PR campaign
Organized aggressive media plan of press trips every month for a full calendar year, including permitting, trip logistics, journalist identification and pitching.
IMPACT: In-depth media coverage from outlets like Forbes, Outside Online, Country Living, Gear Patrol, Men’s Journal, and more.