I'll handle the execution so you can focus on the vision and big picture. Whether it's launching a new product, managing a rebrand, experiential marketing, or another project - I'll work behind the scenes thinking through all of the details, putting processes in place, and getting the work done to bring your vision to life.

The North Face

• Managed 3+ year multi-faceted marketing partnership with outdoor drag queen Pattie Gonia.

• Launched 3 national campaigns, oversaw scripting & creative, aligned vision with North Face executive team, hired and oversaw video production agency.

• Identified and forged partnerships with 70+ non-profits and social influencers to multiply impact and drive mission.

• IMPACT: 500K+ likes and 6M+ total reach for combined campaigns. Top 3 highest engagement content for North Face channels. Widespread national press applauding of North Face alignment with queer community

The Outdoorist Oath

• Launched The Outdoorist Oath non-profit

• Led original ideation sessions with founders to develop the vision and mission.

• Oversaw creation of website and wrote curriculum for online training program.

• Orchestrated pilot program and social media launch with 55 social influencers, with 20M+ combined reach.

• IMPACT: Within two months we built community of 32K social followers with more than 2K completing our online training.

Everywhere is Queer

• Launched expansion of international queer community directory

• Hosted focus groups and led customer discovery with 23 experts to identify needs in queer community.

• Developed strategy and conducted outreach to seed directory with 147 queer-serving community groups prior to launch

• IMPACT: 800+ new businesses to date, spanning 50 states and 6 continents, successful launch campaign with 1M+ views

Roam Beyond x Outwild

• Co-founded and launched retreat series focused on helping people live more outdoor and value-driven lifestyles

• IMPACT: 6 years of events, 10 retreats hosted with over 500 alumni, 50+ online events facilitated, social community of 41.7k

Affirm

• Produced a week-long event series for Affirm’s remote birthday celebration, which included workout classes, workshops, and keynote presentations.

• IMPACT: 5 Zoom workshops and keynote events with Olympic athletes and outdoor influencers across one week with over 300+ attendees in total.

The North Face x Pattie Gonia

• Ran permitting, staffing, marketing, communications, and execution for 6 events focused on supporting the LGBTQ+ community and allies in the outdoors.

• IMPACT: Events reached 1500+ people in person, hired 73 BIPOC and LGBTQ+ leaders, and reached 6.3M people through our marketing efforts.